Mainstream Market Forces Driving the Development of Accessibly-Designed Electronic and Information Technology (E&IT)
Table of Contents
- Mainstream Market Forces Driving the Development of Accessibly-Designed Electronic and Information Technology (E&IT)
- Definition of E&IT
- Definition of Accessibly Designed E&IT
- Supply-Push Market Forces
- Demand-Pull Market Forces
- Corporate Accessibility Websites
- The Development Process
- 1. Government Standards as a Catalyst
- 2. Consumer Behavior
- 3a. Technology Trends
- 3b. Technology Trends
- 4a. Marketing Trends
- 4b. Marketing Trends
- 5. Low-Bandwidth Infrastructures
- 6a. Telephone-Based IVR Services
- 6b. Telephone-Based IVR Services
- 7. Transcoding HTML Content
- 8a. High-Density Populations
- 8b. High-Density Populations
- 9a. Aging Populations
- 9b. Aging Populations 65+ years of age (millions)
- 10a. People with Disabilities
- 10b. People with Disabilities
- 10c. People with Disabilities
- 10d. People with Disabilities (millions) that impact their ability to access and use E&IT.
- 11. Users of ESL
- 12a. Language Translation
- 12b. Language Translation
- 12c. Language Translation
- 12d. Language Translation
- 12e. Language Translation
- 13a. People who Never Learned to Read
- 13b. People who Never Learned to Read
- 14. Different Learning Styles
- 15. Different Levels of Experience
- 16a. Legislation
- 16b. Legislation
- 16c. Legislation
- 16d. Legislation
- 17. Standards
- In Closing
- Contact Information
- Thank You!
Text and Images from Slide
- Growth in Interactive Marketing
- Interactive marketing spending will more than triple over the next five years according to Forrester Research.
- Interactive encompasses e-mail, search marketing, online video ads and social media and mobile marketing (also a form of interactive media)
- Other emerging channels, including game marketing, podcasts, and RSS feeds
4b. Marketing Trends