Mainstream Market Forces Driving the Development of Accessibly-Designed Electronic and Information Technology (E&IT)
Table of Contents
- Mainstream Market Forces Driving the Development of Accessibly-Designed Electronic and Information Technology (E&IT)
- Definition of E&IT
- Definition of Accessibly Designed E&IT
- Supply-Push Market Forces
- Demand-Pull Market Forces
- Corporate Accessibility Websites
- The Development Process
- 1. Government Standards as a Catalyst
- 2. Consumer Behavior
- 3a. Technology Trends
- 3b. Technology Trends
- 4a. Marketing Trends
- 4b. Marketing Trends
- 5. Low-Bandwidth Infrastructures
- 6a. Telephone-Based IVR Services
- 6b. Telephone-Based IVR Services
- 7. Transcoding HTML Content
- 8a. High-Density Populations
- 8b. High-Density Populations
- 9a. Aging Populations
- 9b. Aging Populations 65+ years of age (millions)
- 10a. People with Disabilities
- 10b. People with Disabilities
- 10c. People with Disabilities
- 10d. People with Disabilities (millions) that impact their ability to access and use E&IT.
- 11. Users of ESL
- 12a. Language Translation
- 12b. Language Translation
- 12c. Language Translation
- 12d. Language Translation
- 12e. Language Translation
- 13a. People who Never Learned to Read
- 13b. People who Never Learned to Read
- 14. Different Learning Styles
- 15. Different Levels of Experience
- 16a. Legislation
- 16b. Legislation
- 16c. Legislation
- 16d. Legislation
- 17. Standards
- In Closing
- Contact Information
- Thank You!
Text and Images from Slide
4a. Marketing Trends
Newspapers, magazines, radio and TV will continue to be marketing staples, however, Interactive marketing spending will show the biggest growth.
Source: The Hottest Marketing Trends for 2008
http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article188282.html
Hyperlinks
http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article188282.html